While planning a text or SMS marketing campaign, one of the primary decisions an organization needs to make revolves around the selection of an inbound number. Inbound numbers, either in the form of long or short codes, are used to receive SMSs from leads and customers directly into an SMS application.which makes it easy for customers to share feedback, ask questions and use these numbers for a variety of other use cases.
These virtual inbound numbers- long codes and short codes, act as the organization’s Sender ID (the from address in a text) and form the backbone of any texting or SMS marketing strategy.